People often wonder “how does article marketing help with SEO?”
The answer to that question is highly dependent on how the article marketer goes about doing it. However, for the sake of this article, I’m going to assume that you’ve written a correctly optimized article, focused on one keyword, using the keyword in the title and properly throughout the body as well.
Further to that, I’m going to assume that you’ve submitted your article to a directory that has actually put some work into making sure their articles receive SEO benefit. There are thousands of article directories out there, and please beware that they are not all created equally. Only a relative handful are actually truly optimized. Anyways, let’s assume you’ve submitted to one of these.
So if you’re wondering how does article marketing help with SEO, the simple answer is that you get backlinks from all your articles. In fact, you get keyword targeted backlinks because you get to choose the anchor text for the links that point back to your site. A large part of Google’s ranking algorithm depends on links, and their text, so this is a great way to get a large number of targeted backlinks to your site.
A second, usually smaller benefit comes from the page rank that will flow back to your site from the article. Every single page on the internet has at least some minimal level of page rank when it is created. Over time, if Google deems that article relevant enough, it will rise in the rankings, and possibly also increase in page rank. At this point, the links pointing back to your site will become more valuable because they are not only keyword targeted, but they are also coming from pages of increased page rank.
Finally, if you’re still wondering how does article marketing help with SEO, there’s the fact that most article marketers will submit their articles to dozens of different directories. Therefore, each of the benefits I’ve already mentioned are multiplied many times over each time the article is submitted somewhere else.
If you’re looking for article writing tips, I’m guessing that you’re a conscientious marketer who is looking for ways to improve your article writing skills and ability. If these article writing tips have helped you, come checkout http://www.10minutearticles.com and learn how I was able to cut my article writing time from nearly an hour to less than 10 minutes!
Posted by (0) Comment
Article writing doesn’t have to be hard; in fact it can be made very simple by having a system that you follow. I’ve taken three article writing tips from the 10 Minute Article System to share with you today.
Tip #1. Pick a Keyword
Good article marketing (on the internet) always revolves around keywords. Offline it doesn’t matter so much, but online you must focus on a keyword. So pick a keyword for each article to focus on, and be sure to mention it a few times in your article. That keyword essentially becomes the topic of your article. Make sure you use it 1-2 times per hundred words.
Tip #2. Think of Three Subpoints
Of all the article writing tips I can think of, this is perhaps one of the keys to saving the most time. Once you’ve got your keyword or topic, take one minute and think of three simple points you can make about that topic. Write them down. Now, when you go to create your article, all you have to do is write a couple sentences on each point and you’ve got most of your article complete! Add an intro sentence and a conclusion, and you’ve likely got a 300 word article.
Tip #3. Create a Catchy, Keyword Optimized Title
Titles are very important to the success of your articles. If you’re looking for article writing tips make sure you find some dealing with titles. For SEO purposes, you must include the keyword in the title. However, for the “catchy” factor, you often need to make it more than just the keyword. Try making it a short list, like with this article “3 Easy Article Writing Tips” for instance. Or, “3 Ways to Lose Fat Today.” You can also make it a question or a how-to statement. Have some fun with it!
If you’re looking for article writing tips, I’m guessing that you’re a conscientious marketer who is looking for ways to improve your article writing skills and ability. If these article writing tips have helped you, come checkout http://www.10minutearticles.com and learn how I was able to cut my article writing time from nearly an hour to less than 10 minutes!
Posted by (0) Comment
I’ve often been asked the question “How does article marketing work?“, so I thought I would give an answer for the uninitiated.
Article marketing has been around as long as there have been printed publications. It is definitely not new to the internet, though many people associate it with internet marketing. If you were to ask you local newspaper editor what percentage of their content was actually researched and written by staff, you might be surprised to learn that nearly 70% of the content in most papers is actually submitted to the paper by business owners, or by other people that are looking for publicity.
So how does article marketing work? Well on the internet of course, things look a little bit different than the standard process that happens with newspapers. In fact, on the internet, it is even easier.
You, as a marketer, need merely write an article that is in some way related to the product or service you are providing. It does NOT have to be about your product, but merely something interesting or useful in the same niche, or in some way related.
Once you have your article, you can submit it to online article directories, for free. Ideally, you want to have optimized your article for a particular keyword. The article should be kept short, so that people haven’t lost interest by the time they reach the end.
Now, the final part is what really makes article marketing work on the internet. Along with every article, the writer is given the opportunity to submit a resource box, sometimes called a signature box. This resource box should be used to present an offer to the reader, or at bare minimum, send them back to your website.
The value therefore flows both directions. The article directory gets a good deal, because people like yourself are constantly providing them with free and unique content, and the marketer gets a good deal because they are able to get their information in front of a much larger audience.
Depending on the directory that you submit to, there will be a short term burst of traffic from the article you write. However, the real power of article marketing comes from the long term value. Over time, your article (if the article directory is properly optimized) will gain rankings in the search engines. At that point you should start getting traffic from people that have searched your term directly in Google. Long term you can receive thousands of views from this, and if you have properly written your resource box you can expect to receive a percentage of those in clickthroughs to your site as well.
So, the next time you hear the question “How does article marketing work?” You’ll know the answer and you can educate the questioner!
To learn how to put article marketing to work for your business and website, visit http://www.10minutearticles.com to find the latest cutting edge strategies!
Posted by (0) Comment
Do you ever have a hard time writing articles?
Can’t think of what to write about, and then once you’ve got a topic you can’t think of what to write?
I’ve been there, and I’ve done that. It’s not much fun.
The good news is, you’re thinking way too hard. You see, with article marketing you’re aiming for 300-350 word articles, nothing more.
How much can you really say in 300 words? You see, fundamentally your article must be shallow, because you just can’t do more than scratch the surface in 300 words. So if you’re sitting there trying to think of how you can cram a 1000 essay into 300 words, fuhgedaboutit!
Instead, treat the article as a mini landing page for your real information (your sales letter & product). Once you’re seeing it as a mini landing page, it is easier to pick topics. Anything that might be going through a person’s mind prior to wanting your product represents a valid topic idea.
Further to that, you don’t have to say a whole lot either – just 2 or 3 short points and you’re done. Give a little bit of information out, but understand that nobody reads a 300 word article to get life-changing information! No, they read short articles out of passing interest. Your job is to heighten that interest and pull them along to the next step.
It doesn’t have to be hard to write articles! Click here to learn how to write articles in 10 minutes.
When you’re thinking of what to write your articles about, don’t aim for a keyword like “digital cameras”. You might as well say you’re writing about the world.
Instead, drill down into a super small little niche and write something specific. This allows you to appear more relevant for that obscure search. Not that you need to be using obscure keywords though, just don’t use big huge ones that get millions of searches every month.
As they always say, the riches are in the niches. A lot of the benefit of article marketing is the long term value of getting placements in the search engines, so you can afford to pick a very specific topic, write an article in 10 minutes, then let it sit on the internet till the end of time.
Even if not too many people see that article, the chances that it is going to be relevant to them and that they’ll want to learn more are much higher.
The Google Keyword tool is a great place to start looking for niche keywords, also called long tail keywords.
Of course with this kind of article marketing strategy, you’re going to need to pump out quite a lot of articles, and to do that, you might as well learn how to write them in a hurry.
Learn to write articles in 10 minutes.
You’ve probably heard everyone and his dog talk about how great outsourcing articles is. And it can be. Outsourcing is an amazing way to reduce your own personal work load, while you’re simultaneously increasing your productivity.
However, just like outsourcing anything else, you need to make the decision to outsource articles from a rational perspective. In this post I’m going to show you exactly how you can make that decision, and know that the answer you arrive at is the correct one for your situation.
If you’re considering outsourcing articles, or outsourcing anything for that matter, there are three questions you need to ask yourself (and answer!) before you start.
1. What is my time worth, per hour?
2. How long would it take me to do this task?
3. How much can I outsource it for and still get a quality result?
That’s it. It’s not that complicated!
So let’s take a look at #1. How much is your time worth per hour? Well, the easy way to figure this out is to figure out how much you make in a given pay period, and divide that by the number of hours you worked. Or, you can look at it over a whole year. 2000 hours is a good average number of hours for a full time worker, so if you made $40,000 last year, then that means your time is worth $20 per hour. ($40,000 / 2000 = $20).
Remember, we’re talking about outsourcing articles, so on to question #2 – how long does it take you to write an article? When I first started writing articles, it took me a long time. However, one day I completely re-evaluated the process I was using (or lack of one!) and developed a system to write articles in 10 minutes, consistently. In fact, the system is so simple that I’ve been able to teach dozens of people how to produce the same results. So, for this question, we’re going to use 10 minutes per article – because I know it is possible for anyone to write one that fast using my system.
On to #3. If we’re outsourcing articles, how much does it cost to get a quality result? That’s a bit of a tricky question, because there are thousands of outsourcers out there that you could use. However, from personal experience, you can pay as little as $3 per article; however you get a terrible quality result. I’ve found that until I get up into the $10 per article range it simply isn’t worth my time, because I have to spend at least as much time editing their work as I would have taken to write my own article! So let’s take $10 as our answer for #3. You can easily spend a LOT more than this as well, if you want really great quality work – $10 is a middle-of-the-road decent result.
So now we get to play with the numbers.
How many articles can you write in 1 hour? At 10 minutes per article, that’s 6 per hour.
How much would it cost to outsource that work? 6 articles x $10 each is $60.
How much is your time worth? We’re using $20 per hour… so by using simple math, we’ve just proven that it is definitely not worth your time to be outsourcing articles! In fact, if you write them yourself, you’re essentially paying yourself 3 times what you normally make, or $60 per hour! That is the value of your output!
Now, you’re probably saying to yourself “but I can’t write an article in 10 minutes!”
Yes, you can. I’ve created a step by step system that teaches anyone to write articles in 10 minutes or less – it’s called 10 Minute Articles. It’s step by step, and shows you exactly how to come up with not only an article, but a catchy, traffic pulling title, excerpt, keywords and resource box as well – all in 10 minutes.
Remember, if you’re trying to decide whether or not your should be outsourcing articles, you need to consider those three important questions. Everyone’s situation is different, but those questions will lead you to the answer that is best for your situation!
Posted by (0) Comment
Article writing can be a very powerful marketing strategy for any business; however on the internet, everything revolves around search engines. That means that if you’re going to be writing articles for use online, you need to be optimizing them for search engines. To help you do this, I’m going to give you 5 quick keys for SEO article writing.
1. Determine the Keyword
The whole point of search engine optimization is that you optimize your content for good placement by the search engines for one keyword. Seldom can you rank a single piece of content well for multiple keywords, and quite frankly, if you’re trying to achieve this you’re likely wasting a lot of time. Instead, pick a single search term and write your article around that keyword, using it as a topic.
Whole courses have been written on keyword research, but to simplify it a bit, go to the Google Keyword tool, and type in your broad topic; we’ll use “dog training” as an example. The results that come up are all individual searches related to dog training. As you can see, “dog training” is a very broad term, and actually has over a million searches per month. For SEO article writing, we want to focus on the long tail keywords – keywords with more than three words in them. Pick a long tail keyword with decent traffic (at least 500 searches per month) to use for your article.
Keep in mind, if you pick a keyword with tons of traffic, you’re also likely going to have tons of competition.
2. Keyword Density
For good SEO article writing, your articles should be between 300 and 500 words. Any shorter, and it’s not enough to really get noticed by the search engines, and any longer is unnecessary effort. The key is to use your keyword with the proper density. Now the exact density to use has been a hotly debated topic amongs SEO experts, nevertheless, most agree that 1 to 2% density is ideal.
In English, that means that for every 100 words in your article, you need to use your keyword 1 or two times. In a 300 word article, you’re probably going to mention your keyword four or five times. If you don’t use it enough, the search engines don’t think it is relevant to that keyword. Use it too much, and they consider it spammy.
Most importantly, use it in a way that makes sense to your reader, so that the overall flow of the article still works. Writing SEO articles is the art of creating content that is not only relevant for search engines, but highly useful for humans as well.
3. Title
Search engines put special emphasis on the title of your content, so you need to make sure you include your keyword somehow in the title. I’ve titled this post “5 Keys to SEO Article Writing”- that is a trick you can use on your articles too: simply add “3 Steps to…” or “7 Keys to…” and then tag on your keyword.
Whatever you do, make sure the keyword gets into the title. It really is important.
4. Keywords
Every article you submit has keywords or tags along with it. You need to make sure that the keywords you use here are relevant to your article. Don’t put a keyword in there unless you’ve actually used it in the article. SEO article writing must be relevant (Google’s favorite word), and throwing in phrases you haven’t used isn’t usually very relevant.
A quick trick you can do is type in your targeted long tail keyword in the Google keyword tool, and see what the top related keywords are. Pick two or three, use them once or twice in your article, then include them in the keywords or tags section of your article.
5. Links
Linking is probably the most overlooked aspect of SEO article writing, but the simple fact is that everything Google does functions off links. Therefore, if you really want to have a highly search optimized article, you need to get some links to it, preferably with your keyword as the anchor text.
You can do this by linking from other articles, from blogs, social bookmarks, or any of the other link building tactics. As soon as Google starts seeing links going to your article, they start seeing it as being more important, and thus start to rank it a little better.
For more information on how to write SEO articles, and how to write an article in 10 minutes, check out 10MinuteArticles.com.